{Guest} Unleashing Your Human Brand: The Key to Authentic Leadership with Nicole Hatherly

In this episode of the Made For More podcast, host Ally Nitschke speaks with the remarkable Nicole Hatherly, a brand and leadership specialist. The discussion explores the evolution of personal branding, particularly how it has transformed in the digital age. Nicole shares her journey, from her early days in advertising to her current role as a certified professional speaker and brand strategist.

A key highlight of the conversation is Nicole’s assertion that “personal brand is dead” and has been replaced by the concept of a “human brand.” This shift underscores the importance of authenticity and the seamless integration of personal and professional identities. She and Ally discuss how leaders can bring their true selves to work without feeling as though they are boasting or being inauthentic.

Nicole also addresses the common struggle with imposter syndrome, encouraging professionals to recognize their unique value and articulate it effectively. She introduces her 3P Visibility Report—Progress, Planning, and Problems—as a practical tool for tracking achievements and enhancing workplace visibility without the discomfort of self-promotion.

The conversation also delves into the significance of vulnerability in leadership and how it differs from emotional dumping. Nicole provides valuable insights on refining one’s human brand and highlights the role of strategic influence in career progression.

As the episode concludes, she shares her top five tips for emerging leaders, emphasizing the need for visibility, an understanding of perception, and continuous brand evolution. She also offers a free Personal Rebrand Checklist to help listeners reshape their human brand.

Packed with actionable advice and powerful insights, this episode provides invaluable guidance for anyone looking to enhance their leadership presence and embrace authenticity in the professional world.

TimeStamps

[00:02:57] Personal branding evolution.

[00:07:12] Personal branding in leadership.

[00:09:05] Personal brand and professional persona.

[00:13:50] Human brand versus personal brand.

[00:18:32] Authenticity vs. Humility in Leadership.

[00:20:05] Vulnerability vs. emotional dumping.

[00:23:46] Visibility isn't vanity, it's value.

[00:29:30] Casual acquaintances and career progression.

[00:32:36] Articulating your leadership value.

[00:35:21] Visibility is your currency.

[00:00:00] Nick's delightful insights.

Links and Resources

Nicole's LinkedIN

Nicole's Website

Nicole's free Personal Rebrand Checklist: Checklist

Connect With Ally Nitschke

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